MAINTENANCE, KEYWORDS, AND REPORTING...

Once the web site is "On the Air", it cannot be left to stagnate.

• If you let moss grow on it, visitors can detect that it has been neglected...and that you are probably not serious in telling them about your business or organization. 
• A site that is updated regularly with new information, images, and occasional graphic changes is interesting and fun to come back to.  Read "Repeat Visitors".

Use the site to trumpet "What's new"...most will read it.

• Example: Teraco, Inc. landed a sizeable order for Ultra Violet Sun Sensing Cards from a Brazilian Company.  They promptly posted the new graphic on the site, and told how customers are using that product to promote their business.

• Local museums are updated by CRSpromo.com to post new exhibits, class schedules, and public events.  Over the months, traffic has continually increased as people look to the web sites for current and correct information.
• The big issue is the discipline and scheduling of the changes.  Frequently a service provider such as CRSpromo.com can do a better, more consistent  job,  as that is their primary focus.

Upgrades

• Occasionally, a site should be given a refreshing....maybe it is new images, or a whole new look.  This also keeps visitors interested and coming back.

Keywords are important signposts

• What search terms will people key in when they are looking for what you have to offer??  CRSpromo.com has software that analyzes some 90 million search engine terms people have used in the last 90 days.  From these can be extracted the terms that people "dream up" when they are looking for you---and they are not always the most obvious!
• Keywords are then coded into the pages, both readable and invisible to the viewer, so the search engines will catalog the site according to the most popular terms.
• Primary keywords also suggest a "pay-per-click" campaign with the PPC search engines.  These engines, like Yahoo!®, Google®, MSN, and others generate nearly 80% of the "clicks" that lead people to web sites.  The top three positions get 68% of the clicks.  Where do you want to be?

Reporting 

• CRSpromo.com provides all clients with 

  monthly traffic reports, which include:

  Number of unique visitors.
  Number of page views.
  Repeat visitors.
  Pages viewed in order of importance.
  How did they find you...what search engines used?
  What keywords did they use?

  ...and dozens of other stats, that are used  to sharpen the marketing effort.

                                                                                  QUALIFICATIONS